The definite dictionary to create and sell infoproducts [Includes examples]

Probably you are thinking why I want to share a dictionary with you. You can even think it is something very basic. The reality is that I wasn’t born being an expert. Every day I include new words to my vocabulary because as marketers we have the obsession of inventing concepts to explain how we make big things.

This dictionary is very special to me. It is a dictionary based on my experience as an infoproducer and I do it because I don’t want you to be in a situation where you have to spend hours studying and understanding some concepts.

Dictionary to create and sell infoproducts

I would like to tell you that this dictionary is not organized by alphabetic order, it is organized in a logic order.

The words I include in this dictionary are the following:

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Infoproduct / digital product

It is a digital paid resource that allows you to gather and transmit your knowledge in different formats such as books or online courses.

Example: An ebook or online course. 

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Infoproducer

Is a professional that creates and sells infoproducts through their digital channels or through affilliation technics.

Example of infoproducer: 

• Vilma Núñez (I have more than 50 infoproducts between templates, e-books, and online courses)
• Mäider Tomasena (Closed Copywriting formation program)

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E-book

It is a book on digital format that can be read from computers, tablets, or mobiles.

Example: my book triunfagram.com

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Service

The group of professional activities that are made to fulfill the needs and objectives of a client.

Examples:

• The mentoring service of “CONVIERTE✚” (Vilma Núñez)
• The strategic consulting service of “CONVIERTE✚” (Vilma Núñez)
• The in-house formation service of “CONVIERTE✚” (Vilma Núñez)

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Digital bonuses

These are the products and services that are offered at the moment you sell your infoproducts.

Example: A one on one session with the infoproducer if they buy the online course in the first 24 hours.

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Automatization

This term is used to define the group of actions that are automized in relation to the behavior of our prospects and our marketing objectives.

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Auto responders

Auto responders are a function of the Email Marketing tools that allow you to program emails to your contact list with time intervals.

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Lead

A lead is a user that has given their personal information in exchange of obtaining something. It is a prospect, in other words, a possible client that has certain interest in what we are offering as a brand.

Example: On vilmanunez.com through articles and capturing pages I offer free resources in exchange of obtaining the information of the interested professional. When they leave their information it turns into a lead that I will work through my newsletter list.

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Lead Magnet

A lead magnet is a quality and free content that you offer in exchange of the personal information of a web visitor.

Examples:

• A pack of free resources
• A free e-book of 20-40 pages
• A demo for an application during 7-14 days (Active Campaign)

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Tripwire

We call tripwire to the infoproduct that we sell at a low cost (between 2 and 30 dollars) to convert easily and rapidly a subscriber into a client. The tripwire is the digital content that speeds and potentiates the sales of the infoproduct.

Examples:

• Lead Magnet: Free Facebook Ads e-book
• Tripwire: Basic Facebook Ads course for 7 dollars
• Infoproduct: Practical Facebook Ads course for 100 dollars

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Landing page

A landing page is generated with the objective of capturing data or promoting and selling a service or product. The users have been seduced to arrive to the page, either through a banners campaign or other related contents. The objective of landing pages is that the user makes a determined conversions (lead or sale capture).

Examples:

• Landing page to capture data http://www.triunfacontuinfoproducto.com
• Landing thank you page (after capturing) https://bloonder.leadpages.co/thank-you-page-recursos-blog/
• Landing sale page https:/www.triunfacontucurso.com
• Landing paid page https://vilmanunez.samcart.com/products/curso-facebook–instagram-ads

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Squeeze page (Capturing page)

This is a type of landing focused exclusively on capturing the personal information of a potential client (email, name, etc.)

Example: In this landing page ( http://vilmanunez.com/plantillas-para-crear-temario-curso-online) I am 100% focused on capturing Leads. It is a simple landing page that has only one objective: capture the data of my potential client. As an incentive I offer free resources.

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Sale page / Sale Letter

It is a page created to seduce a visitor to buy a determined product or service. Usually the sale or letter pages are focused on selling just one product, service, or program to avoid disperse the mind of the potential client. These are pages that are not linked to another site more than the shopping cart.

Examples:

• A sale letter would be this: http://vilmanunez.com/crea-y-lanza-un-curso-online/
• A sale page would be this: http://vilmanunez.com/cursos/pack-social-media/

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Funnel

We refer to it when we show in form a funnel the process a user makes until completing the transaction. For example, a sale funnel from when we capture the attention of our possible client to when this one pays.

Example:

1. The user is attracted through advertising or organic content of a landing page.
2. The user, if interested, leaves their information on the landing page to access the determined content and automatically it is redirected to the thank you page.
3. The user confirms their subscription on the contact list.
4. The user receives an email with the promised content.
5. The user receives a second email with a paid content or another content of value (if you want to cultivate better the lead).

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Lead funnel

A lead funnel consists on generating a funnel to segment and tag your leads depending on their behavior. With a lead funnel we can convert warm into hot and then make a sale proposal to only those qualified.

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Evergreen content

This is a type of content that has no expiration. These are ideal to position a brand on the Internet.

This article is an evergreen content because the content has no expiration different from a news of the moment.

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Evergreen campaigns

These are campaigns that have no expiration. This means that once the infoproduct is launched it will continue selling, different to a launch campaign that are only opened twice a year.

All products on vilmanunez.com/cursos and vilmanunez.com/academy have an evergreen format.

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Email marketing

The group of technics we use to attract and connect with our audience through email.

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Mailing

It is an email we send to a determined contact list to inform, promote, or sell.

Examples:

• The newsletters sent by online stores to promote new products.
• The newsletter a blog send monthly with the summary of the news.

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E-learning

E-learning means the formation that is taken through the Internet.

Example: An online course

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E-learning platform

E-learning platforms are digital environments created to facilitate online formation. Through a member site or a courses platform such as Hotmart we can create an e-learning platform.

Examples:

• My online academy (academy.bloonder.com)
• The course Succeed with your Infoproduct https://retocursolanzatuinfoproductoen.club.hotmart.com/signup.html

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Member areas / Member sites

A member site is a private zone that you create on a web page to offer exclusive free or paid content to a determined audience. This means that to enter users need to have paid or left their personal information. The access on the member sites is made through login with a user and password. Member sites just block the content, organization, and structure of the content will need to be designed manually.

Example: On vilmanunez.com/cursos there is a member site to offer paid resources. Here you can see an example of what the user sees when inside http://vilmanunez.com/cursos/wp-content/uploads/2016/01/zona-de-estudio-mini-pack-social-media

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Subscription

A subscription is generated when a user decides to subscribe to a service or infoproduct through a recurrent or indefinite payment.

Example: The Digital Marketer academy (for 38.60)

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Affiliation Marketing

A marketing technic through which the user or company generates a commission for referring or recommending a tool, product, or service. It is an ideal technic to profit from a web page, contact list, or followers community on social networks.

Example: Every time a reader of vilmanunez.com registers on a tool through the link on the blog, I charge a commission. For example: I can charge from 10 dollars for recommending a basic tool to 120 dollars for recommending a hosting.

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Affiliate

An affiliate is the professional or company that recommends products and services to obtain a commission for every closed sale.

Examples:

• I am an affiliate of more than 50 digital products and I generate passive income every month.
• The best billing case through affiliation is the Patt Flynn http://www.smartpassiveincome.com/ (You can see their monthly report since 2009. Some months he won 200thousand dollars for recommending tools and courses)

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Webinar

It is an online encounter through which one or more professionals share their knowledge with a determined audience. There are direct and other deferred webinars.

Example: Webinar “How to create a funnel” https://www.youtube.com/watch?v=9WK7RkPXc6s

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Inbound Marketing

Inbound Marketing, also called attraction marketing, consists on attracting your audience by creating the contents they look form. With Inbound Marketing the audience finds you, you don’t interrupt them.

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Buyer Person

A Buyer Persona is a type of fictional portrait that helps us define our type of clients with the purpose of getting to know them better and design actions focused on results.

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Contents calendar

This is the calendar through which we program all the contents of a project, campaign, or brand for a week, every two weeks, month, or year.

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Plugin

It is a tool for WordPress that allows us to potentiate our results on a web page or a blog.

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Conversion

Every time a user makes an action that we have predetermined, a conversion is produced.

Conversion example:

• A user arrives to a landing page and leaves the personal information.
• A user visits a sale page and clicks on the buy button.

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CRO (Conversion rate optimization)

This is the marketing technic through which you potentiate your conversions by making tests. A small change can help you win thousands of euros and make you lose less time and money.

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ROI

ROI is the return of investment. A simple formula is used to determine the profits you have obtained.

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CTA – Call to Action

A call to action refers to the indicators on text or image that we create with the objective to drive our user to an immediate user.

CTA example: In a banner a call to action button can be included so who views the image can access the page or make any other type of conversion.

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Clicks rate (CTR)

It is the indicator used to measure the effectiveness of your online action (email campaign, banner, ad, etc.) in relation to the clicks received. For example, a banner is shown 1000 times, but just obtains 100 clicks, the CTR is of 10%.

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Conversion rate

Through this KPI we can calculate the percentage of conversions that are generated on a determined page. The formula to calculate the conversion rate is the following:

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CPC (Cost per conversion)

This metric indicates the cost of every conversion that has been generated on your campaign.

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CPA (Cost per acquisition) 

This si the metric that determines the price that the brand has paid for acquiring new leads. The formula to obtain this metric is the following:

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CPV (Cost per sale)

Through this metric we determine the cost for every sale. We add all the investment (persons, tools, advertising…) and divide by the number of sales obtained.

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I hope you have enjoyed this dictionary to create and sell infoproducts. It can be very overwhelming at the beginning, but I can assure you that then these words will be part of your vocabulary if you enter the world of infoproducts.

I missed a word?

Write on the comments the words and meanings, so I continue to update the article.

PS: Thanks to Raúl Maraña for recommending various words for this first edition of the dictionary.