How to create a content strategy step by step

I was at the #CongresoSM celebrated in Cartagena, Colombia. It was simply a wonderful experience, I met incredible professionals and the audience could have not been better, to the 800 people (online and present) I dedicated my last talk of the year about content marketing. I gathered in hundreds of slides everything they could strategically do […]

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The Newsletter. What is it and what is it for?

Although the social networks and blogs can result ideal for brands, the truth is that newsletters continue being an effective and functional communication channel when the database is real. So we do not get confused, I want to start this post clarifying the differences between a newsletter, mailing, and email-marketing. The newsletter is a digital informative […]

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